Quickshopping

Quickshopping is an e-commerce platform that needed to differentiate itself in a saturated market. The challenge was not only to build a functional online store but to create a solid brand identity that generated trust and accompanied the purchasing experience at each touch point.

The project integrated branding and front-end development: first the visual identity system with logo, palette and style guide; then the complete layout of the e-commerce in WordPress optimized for conversion and loading speed. Special attention was paid to purchasing flows and the mobile experience, applying good UX practices at each stage of the process. Technical and content SEO was worked on to improve the site's visibility in relevant searches and reduce dependence on paid traffic.