OVR

Project carried out in Cronuts Digital.

OvRride is a New York-based adventure travel operator specializing in transportation and outdoor experiences: ski buses to the Catskills, Vermont and Poconos, beach excursions and hiking trails. Their proposal is based on making adventure accessible with a strong sense of community. The project included UI design in Figma and website development with FareHarbor integration for real-time reservation and availability management.

Design at Figma defined the information architecture and booking flows prior to development, ensuring a consistent experience across all touchpoints. The integration with FareHarbor connected the travel catalog to the reservation system in real time, working in detail the availability and purchase flows to minimize friction at each step. We worked on the presentation of destinations and seasons (snow, beach, hiking) with clear navigation aimed at conversion. Good UX practices were applied and the site was optimized for SEO with a focus on adventure travel searches from New York.