Speakeasy

Speakeasy is a signature cocktail bar in the heart of Buenos Aires. The client needed branding and a digital presence that would convey the sophisticated atmosphere of the establishment: dark, elegant and with its own character.

The project started with the definition of the visual identity system: typography, color palette and graphic resources that evoke the aesthetics of the speakeasies of the 1920s. From there I designed and laid out the complete website in HTML, CSS and SASS with special attention to the visual hierarchy, user experience and mobile performance. Good UX practices were worked on so that the booking flow was direct and frictionless, and technical SEO was applied to position the site in searches for cocktail bars in Buenos Aires. The result is a site faithful to the spirit of the brand that converts visits into reservations.