
Baez Inside
2017-2020 ·Baez inside ·Restoration
The challenge
Baez Inside is a restaurant concession that operates within a corporate building, offering its residents a comprehensive food and beverage offering with an avant-garde and professional style. The brief required a contemporary visual identity with its own personality within the building's ecosystem.
Result
The complete identity system was developed: logo, palette, typography and applications, with special attention to internal communication materials: menus, posters and signage. We worked on the adaptability of the system so that it worked well in all the services of the space, from breakfast to corporate events.






