PAX Hoteles

Project carried out in Cronuts Digital.

PAX Hotels is a Spanish hotel chain with establishments in Madrid, Guadalajara and Asturias aimed at both tourists and business travelers. The project consisted of the development of the corporate website with integration of the booking engine, unifying the digital presence of all establishments under the same brand experience and promoting direct reservations over intermediary channels.

The architecture of the site was worked on so that the user could navigate between establishments and make direct reservations intuitively, with clear and accessible information at each point along the way. The booking engine integration was designed with a focus on direct conversion, reducing the steps necessary to complete a reservation. Good UX practices were applied in all search and reservation flows, and technical and content SEO was worked on to improve the organic positioning of each establishment.