Zate.tv

Zate.tv was an audiovisual content streaming platform that held an open competition for design proposals. Participation allows you to explore product design solutions in real conditions, with a defined brief, specific users and clear success metrics.

The proposal prioritized the content discovery experience: how to guide the user to what they want to see with as little friction as possible. The information architecture, visual hierarchy and adaptation to the mobile environment were worked on with a dark, high-contrast interface and scalable card system. A system of recommendations and categories was defined, designed to minimize the user's decision time and maximize viewing time.