Terapia EMDR Online

Project carried out in Cronuts Digital.

Cristina Losantos is a psychologist specialized in online EMDR therapy, with a focus on trauma, anxiety and OCD. The project consisted of a complete redesign of the site, with a more modern and approachable image designed to convey confidence and calm to those seeking psychological help. The site is conversion-oriented, with calls to action throughout the journey, forms on key pages, direct access to WhatsApp from the header and a clear proposal to request a free assessment call, reinforced with testimonials and frequently asked questions. Specific pages were created for each problem—anxiety, trauma and OCD—as well as a neuropsychological evaluation and the team of professionals, so that each visitor feels identified from their specific case. The launch was done without losing the positioning gained: the new pages kept the existing URLs and those that changed were redirected with 301.

The redesign started from rethinking the experience for someone who comes looking for psychological help: a warmer and clearer aesthetic, with calls to action distributed throughout each page and direct access to WhatsApp and free call reservation. Landing pages dedicated to anxiety, trauma and OCD were created, each with a message adapted to the specific case, in addition to a neuropsychological evaluation and the presentation of the team of professionals. Testimonials and frequently asked questions were strategically placed to resolve objections before making an appointment. The entire launch was planned so as not to lose the positioning gained: the URLs of the pages that did not change were maintained and 301 redirects were implemented on those that did, preserving the accumulated SEO.