Antala

Project carried out in Cronuts Digital.

Antala is a distribution company of industrial chemical products based in Barcelona. Its catalog covers adhesives, lubricants and electronic protection solutions for sectors such as automotive, aeronautics, renewable energy and medical devices, with leading brands such as Araldite, DuPont, Dowsil and Electrolube. The project covered the development and optimization of the website on WordPress and Elementor, with a product catalog in WooCommerce and the implementation of automations to improve commercial flows and lead capture.

The work began with an analysis of the existing architecture and friction points in the user experience. The WooCommerce catalog was reorganized by product family and application sector, facilitating navigation to the technical client profile. Automations were implemented to streamline internal processes and commercial monitoring. Good UX practices were applied to improve navigation and technical SEO was worked on to increase visibility in searches in the industrial sector. The result allows the team to manage the site with complete autonomy.