Universidad / UNO
2023 ·Universidad Nacional del Oeste ·Corporate and professional services
The National University of the West needed to modernize its digital presence and improve the experience of its users: students, teachers and applicants. The existing site had serious navigation issues and poor information architecture that made it difficult to access key content.
The process began with a thorough UX audit: heuristic analysis, flow review, and detection of critical frictions. Based on the diagnosis, a new information architecture was defined, low and medium fidelity wireframes were created and the design was taken to high fidelity in Figma with a system of reusable components. The redesign prioritized accessibility, content hierarchy, and visual consistency across devices.
