Alicia González Psicología

Project carried out in Cronuts Digital.

Alicia González is a general health psychologist with a mental health platform aimed at connecting people with the best therapists. Its proposal includes individual, couples and family therapy, training through its own academy, podcast and conferences. The project included the UI design in Figma and the development of the website with integration of Eholo, the management platform for psychologists, to optimize the recruitment and management of online patients.

The UI design in Figma allowed the content architecture and user flows to be defined before development, ensuring a clear structure that gives visibility to all services: therapy, academia and educational content. The integration with Eholo connected the site to the appointment and patient management system, streamlining every step of the process from first visit to session booking. Good UX practices were applied to reduce friction in the recruitment flow and SEO was worked on to improve positioning in online psychology searches in Spain.