Twist & Buckle

Twist & Buckle is a brand specialized in artisanal churros with a contemporary proposal that reinterprets a traditional product for an urban and demanding public in Hong Kong. The project required a visual identity that captured that duality: traditional roots with a modern attitude.

The complete brand system was designed: logo, color palette, typography and graphic resources, with special attention to packaging, signage and digital communication. Applications were developed for all business formats, from paper bags to digital screens. The result is a brand with its own personality that works consistently on any medium and reinforces the brand's premium positioning in the Hong Kong market.